Media Kit
Official materials for press, retail partners, producers, and approved public reference.
This page provides four audience-specific presentation decks, approved institutional language with copy-ready descriptions, brand and mark assets, certification reference material, and mark usage guidelines. All materials are subject to the usage guidelines outlined below. Unauthorized use of the Certified Artisanal™ mark or Foundation branding is subject to enforcement action.
What This Page Establishes
- Provides copy-ready institutional language for press and partners.
- Contains approved descriptions, mark usage guidelines, and reference text.
- Offers downloadable brand and certification mark assets.
- Includes guidance on how to refer to the Foundation and its certification.
Foundation Overview
Artisanal Foundation is an independent certification authority established to define, verify, and protect standards for specialty food production. It is not a trade association, marketplace, advocacy organization, or consulting firm.
The Foundation maintains the Certified Artisanal™ standard, a controlled certification mark that may only be applied to product ranges assessed and verified against three defined pillars: Small Batch, Heritage, and Crafted.
Defined Standards
Three certification pillars form the basis of all assessment. Requirements are specific, documented, and enforceable.
Public Verification
Every certification decision is recorded in the public registry and independently verifiable by any party.
Active Enforcement
Unauthorized use of the mark is subject to investigation, revocation, and public delisting.
Presentation Materials
Four separate media kit editions, each designed for a distinct stakeholder audience with relevant certification details, context, and reference material. Each is a complete, standalone presentation suitable for distribution.
Consumer Guide
Consumers & General Public · 14 pagesProducer & Founder Edition
Producers & Applicants · 15 pagesRetailer & Buyer Edition
Retail Partners & Buyers · 15 pagesInstitutional Briefing
Press, Partners & Institutions · 17 pagesBrand Assets
Official visual assets for approved use in press, packaging, retail display, and digital contexts. All assets must be used in accordance with the mark usage guidelines below.
Artisanal Foundation Logo
Primary wordmark for the Artisanal Foundation. Use in editorial, press, and institutional reference contexts. Do not use to imply endorsement of any product or service.
Certified Artisanal™ Mark
The controlled certification label applied to verified product ranges. Only for use by producers with active certification status, on the specific product range covered by certification.
Press Release Template
Approved template for press announcements referencing Artisanal Foundation certification. Includes required language, attribution format, and registry verification link.
Brand Guidelines Document
Comprehensive guide covering mark usage, clear space, minimum sizing, colour specifications, typography, and co-branding requirements.
Approved Language
Use these descriptions when referencing the Artisanal Foundation or Certified Artisanal™ mark in press materials, retail displays, product descriptions, or digital content.
Each block includes a copy button for convenience. Descriptions are provided in multiple lengths and contexts to suit different editorial requirements. Do not modify approved language without written authorization.
Artisanal Foundation is an independent certification authority for specialty food products. The Foundation defines standards, verifies compliance through documented evidence, maintains a public certification registry, issues and enforces the Certified Artisanal™ mark, and revokes certification where standards are no longer met.
Artisanal Foundation defines and enforces the Certified Artisanal™ standard for specialty food. Certification is evidence-based, publicly recorded, and subject to revocation.
Certified Artisanal™ is a controlled certification mark issued to product ranges that demonstrate conformity with one or more defined standards: Small Batch production, Heritage method, and Crafted process. The mark is administered by the Artisanal Foundation and may only be used by certified producers with active status.
The Artisanal Foundation Public Registry is the authoritative record of all currently and previously certified products. Each entry includes certification status, verification history, scope of certification, and the basis on which certification was assessed. The registry is publicly accessible and independently verifiable.
Certified Artisanal™ certification is assessed at the product-range level following independent review against three standards categories: Small Batch, Heritage, and Crafted. Certification may be granted based on conformity with one, two, or all three pillars. Certification is valid for 24 months from date of issuance and subject to periodic audit, material change disclosure requirements, and potential revocation.
The Certified Artisanal™ mark on a product range indicates that it has been independently assessed and verified against defined standards for batch production, heritage method, and human craft. Certification status can be confirmed through the public registry at any time.
The Certified Artisanal™ mark is a controlled certification mark. Unauthorised use—including use on non-certified products, use after revocation or expiration, or use that implies a broader scope than the certified range—is subject to investigation and enforcement action.
Certification Reference
The Certified Artisanal™ framework evaluates products across three independent standards categories: Small Batch, Heritage, and Crafted. Certification may be granted based on conformity with one, two, or all three pillars.
Small Batch
Standard 1.0Production must occur in discrete, individually identifiable batches rather than a continuous, undifferentiated production stream.
Heritage
Standard 2.0The production method must derive from a documented tradition with identifiable provenance. Aesthetic or nominal references to heritage are insufficient.
Crafted
Standard 3.0Material human judgment at one or more critical production stages. The intervention must be skilled, intentional, and demonstrably connected to the product outcome.
Mark Usage Guidelines
All use of Artisanal Foundation materials, marks, and language must comply with the following guidelines. Violations may result in enforcement action, including revocation of certification and public delisting.
Do not alter, distort, recolor, or modify the certification mark in any way.
Do not imply certification status without verified, current authorization from the Artisanal Foundation.
Do not apply the Certified Artisanal™ mark to products outside the certified product range.
Do not use the mark after expiration, suspension, or revocation of certification.
Verify certification status in the public registry before making any public reference to a product’s certification.
Do not use Artisanal Foundation branding to suggest endorsement of products or services beyond the scope of certification.
Minimum clear space around the mark must equal or exceed the height of the "C" in "Certified."
The mark must not appear at sizes smaller than 20mm in width for print or 80px for digital applications.
Backgrounds behind the mark must provide sufficient contrast. Do not place the mark on busy imagery or patterned backgrounds without a solid backing.
The mark may not be used in any context that suggests the Foundation endorses, sponsors, or is affiliated with any commercial entity beyond the certification relationship.
Enforcement Notice
Unauthorized use of the Certified Artisanal™ mark is subject to investigation and enforcement action, including demand letters, public notice, and legal proceedings. To report suspected misuse, use the misuse reporting form or contact enforcement@artisanalfoundation.com.
Download Center
Browse and download all available media kit materials. Filter by category to find specific assets. Materials marked as available upon request require authorization.
Consumer Guide
PDFPublic-facing overview of the Certified Artisanal standard, what it means, and how to verify products.
Producer & Founder Edition
PDFDetailed briefing for producers considering certification, including standards overview and application process.
Retailer & Buyer Edition
PDFMaterials for retail partners explaining certification value, verification process, and merchandising guidance.
Institutional Briefing
PDFComprehensive overview of the Foundation's structure, governance, standards framework, and enforcement mechanisms.
Press Release Template
DOCXApproved template for press announcements referencing certification.
Brand Guidelines Document
PDFMark usage, typography, color, and co-branding requirements.
Materials marked "Available upon request" require authorization. Contact info@artisanalfoundation.com for access.
Contact
For media inquiries, partnership discussions, certification questions, or to report unauthorized use of the Certified Artisanal™ mark.
Press inquiries, interview requests, fact-checking, partnership discussions
Report suspected misuse, unauthorized mark usage, or certification fraud
Approved Reference Language
The following language is approved for use by press, trade associations, retailers, and other parties referencing the Artisanal Foundation or Certified Artisanal standard. Do not modify approved language without written authorization from the Foundation.
- Documented small-batch production structure with traceable records.
- Heritage method with identifiable provenance and consistent application.
- Material human intervention at critical production stages.
- Contemporaneous, verifiable record-keeping practices.
- Ongoing compliance through periodic audit and renewal requirements.
- Taste, flavour profile, or sensory quality preference.
- Commercial viability, market demand, or revenue potential.
- Retailer acceptance, distribution agreements, or shelf placement.
- Organic, allergen-free, dietary, or nutritional certification.
- Food safety compliance (covered by separate regulatory frameworks).